System 1: Fast, intuitive, emotional, immediate, instinctual, gut-feelings, easy
System 2: Slow, rational, computational, reasoning, intentional, aware, hard
System 1 influences system 2
Categories
Category: design thinking
Categories
design + sustainability
design process as a way of finding / uncovering sustainable solutions or outcomes to the challenges people face.
some sustainability goals may compete with each other: its about finding balance. not a binary.
learning “design thinking” now should be more about recognition or identification than naming the process. design thinking is needed to create a system that encourages iteration and repetition.
You can forget about a book, even in the act of reading it
Johanna Drucker
Categories
design thinking
Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent…”
RIKKE DAM AND TEO SIANG, What is Design Thinking and Why is it So Popular?
design thinking as a way of empowering “soft skills” (human!) to catalyze activities rather than numbers, institutions, objects, etc. to as drivers
Design thinking is a process for creative problem solving
Coelete Stafford, Managing Director, IDEO
innovation
concept development
applied creativity
prototyping
experimentation
iterative
flexible
focused on collaboration
define-ideate-prototype
tackling complex, ill0-defined problems by understanding the human needs involved
- reframing the problem in human-centric ways
- creating many ideas in brainstorming
- hands-on approach in prototyping + testing
Design thinking is a non-linear process. As defined by the d.school:
- empathise
- define
- ideate
- prototype
- test
The Sciences of the Artificial – Herbert Simon
“Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent…”
RIKKE DAM AND TEO SIANG
ingrained patterns of thinking: schemas
organized sets of information and relationships between things, actions and thoughts
questioning the problem, assumptions, implications
question purpose & objectives
challenge sources and assumptions
adjust mindset + methodology
- Ask
- Respond, not react
- See positive intentions
- Empower and equip everyone
- Shift from expectation to understanding